Target, Cargill, McDonald's, and The Nature Conservancy Nebraska Beef Feed Sustainability Project

The project will provide farmers in central Nebraska with technical and financial assistance as they adopt soil health practices on an estimated 100,000 acres. As a result of this work we expect to see improved soil fertility, water quality, and greenhouse gas reduction benefits.  



Engagement Targets

Notes: (1) I Minor fluctuations in the number of retained growers is expected from year to year. These fluctuations may be due to year-over-year crop rotation effects or other factors beyond the control of the project. Enrolled acres represent the total number of acres on an individual farm in a specific year. The ability to report enrolled acres is based on the Fieldprint Project Standard requirement that individual growers enrolled in projects enter at least 10% of the acres managed for a specific crop. (2) Entered acres represent the actual number of enrolled acres for which data is entered in the Fieldprint Platform for analysis.


Work with Nebraska corn and soybean growers to document and measure sustainability of 100,000 acres by 2025.
Second Party Verified

The project finished enrollment for the 3rd year participants who began implementation of practices in the fall of 2023. This pushed the total treated acres for the project up to 73000 with a footprint of just over 23,000 acres. We are now working with 59 farmers who are implementing soil health practices. Enrollment in the soil carbon pilot project has increased to 19 participants who have enrolled 5,700 acres. The project team is in the process of working through the 4th class of applications who will be beginning practices in the fall of 2024.


Project Lead Organization(s)
The Nature Conservancy (Full)
Cargill (Full)
Ecosystem Services Market Consortium (Full)
Natural Resources Conservation Service (NRCS) (Full)
Soil Health Institute (Full)
SustainCERT (Gold Standard) (Full)
Colorado State University (Full)