Kellogg’s Origins™ Great Lakes Wheat Project
As part of an overarching commitment to sustainable agriculture, Kellogg Company, Syngenta and the Nature Conservancy are working with producers in Eastern Michigan in the Saginaw Bay watershed to establish a credible baseline utilizing the Field to Market® environmental performance indicators as well as documenting improvements across the wheat rotation. The mission is to create a more profitable and sustainable supply chain with conservation farming practices and precision ag technologies that will enhance natural resource management, supporting water quality in the Saginaw Bay and Great Lakes watershed. This program shows first-hand how producers, the agribusiness community and value chain partners are making a difference by actively encouraging sustainable agriculture, science-based metrics and conservation solutions to meet future environmental goals. It is our intent that the Eastern Michigan farmers will build a shared understanding of sustainability and deliver continuous improvement through our collective effort to provide outreach, insights and equip growers with the knowledge, skills and expertise.