Kellogg Origins™ Lower Mississippi River Basin Rice Project
Kellogg and Syngenta are working with rice producers in Arkansas and Louisiana to establish a credible baseline utilizing the Field to Market® environmental performance indicators as well as documenting improvements across the crop rotation. Our mission is to advance profitable and sustainable farming practices that will enhance natural resource management. With the information and relationships created with this project we hope that growers, the agribusiness community, and the value chain can see first-hand how sustainable agriculture, conservation solutions and science-based metrics can work together to feed a changing world. The project aims to build a shared understanding of sustainability as well as educate and equip growers with the knowledge, skills and expertise to meet future global demands.
Engagement Targets
Notes: (1) I Minor fluctuations in the number of retained growers is expected from year to year. These fluctuations may be due to year-over-year crop rotation effects or other factors beyond the control of the project. Enrolled acres represent the total number of acres on an individual farm in a specific year. The ability to report enrolled acres is based on the Fieldprint Project Standard requirement that individual growers enrolled in projects enter at least 10% of the acres managed for a specific crop. (2) Entered acres represent the actual number of enrolled acres for which data is entered in the Fieldprint Platform for analysis.
Objectives
Tracked continuous improvement across 24% of acres needed to represent Kellogg's annual sourcing volumes from this region.
Conducted annual meeting and/or grower outreach to provide education and access to financial support for conservation agriculture practice adoption provided by project partners