General Mills Western Canada Oat Insight Project
General Mills has been working with Field to Market Canada on an oat project that will enable them to credibly meet their goal and bring value to oat producers in Western Canada. Over 180 oat growers in Western Canada have been actively contributing data on all their crops to an initiative led by General Mills and its supply-chain partners. Since 2013, the data has been used to measure the environmental sustainability of oat production in Saskatchewan and Manitoba. The project has now expanded to improve agronomic understanding of oat production in the region through research efforts, as well as an examination of regenerative agriculture practices such as cover crop and intercropping.
This project ties in with the General Mills/Paterson Grain Oat Pilot project.