ADM, General Mills, and Agrible Midwest Breadbasket Wheat Project

General Mills has made a commitment to responsibly sourcing their key agricultural ingredients by 2020. ADM Milling, General Mills, and Agrible are partnering together on a Midwest Breadbasket Soft Red Winter Wheat project that will enable General Mills to credibly meet its goal and bring value to wheat producers. This program will create a platform that enables participating growers and value chain members to gain and share valuable insights about the impacts and benefits of their management decisions across several key resource issues and the bottom line. This project will initially engage producers in Missouri and Indiana to establish a baseline and document improvements across the wheat rotation

Active
Insight

Participants

Sponsors
Archer Daniels Midland Company
General Mills, Inc.
Nutrien

Project Details

Status
Active
Pathway
Insight
Metric
Energy Use
Greenhouse Gas Emissions
Land Use
Soil Carbon
Soil Conservation
Water Quality
Crops
Wheat (durum)
Natural Resource Concern
Climate Change
Soil Health
Water Quality
Geography
Indiana
Missouri

Contact

Primary
Jay Watson
General Mills, Inc.
Brands & Retail
Project Partner
Ryan Hemingson
Archer Daniels Midland Company
Agribusiness