ADM and Royal Canin Regen Ag Project

ADM and Program Partners worked together to engage farmers in shared supply sheds through practice and outcome incentives paired alongside conservation ag educational opportunities. The process started with initial engagement explaining program details and requirements from either an ADM representative, technical assistance representative, or data collection representative. Then the farmer had access to one of several different regionally specific technical assistance partners that includes: Practical Farmers or Iowa, Minnesota Soil Health Coalition, Kansas Association of Conservation Districts, American Farmland Trust, Ducks Unlimited, and Flint River Soil and Water Conservation Districts. Interactions could include one on one consultations, receiving digital training sessions, e-mail communication, and field days. After the farmers completed harvest and regen ag practice, data was collected by Farmers Business Network to help support calculations of outcomes and verification of practices that were incentivized. Survey responses from farmers indicated 96% of farmers would re-enroll in program the next year and 87% would be willing to promote the program to other farmers which are both very positive.